True Nature Meats is a pre-cooked meat delivery service launched in late 2025. The company positions itself as a convenient solution for busy households with its “heat-and-eat” chef-crafted meals delivered directly to your door.
In this article, I’ve done a deep analysis of their products, service model, and corporate history to determine if they’re a legitimate convenience or a risky subscription. Here’s my review of True Nature Meats after examining everything from their global sourcing to troubling customer reports.
True Nature Meats
- Pre-Cooked Beef
- Chicken & Pork
- Subscription Boxes
True Nature Meats Review: The Bottom Line
True Nature Meats positions itself as a highly convenient solution for time-poor consumers, particularly those following keto or carnivore diets, with its globally-sourced, pre-cooked, and seasoned proteins. Its key differentiating points are the “heat-and-eat” model and the use of restaurant-quality techniques like sous-vide for steaks and genuine Texas smoking for brisket, which makes the product concept very appealing.
Pros
- Fully pre-cooked and seasoned meats ready in minutes
- Restaurant-quality preparation utilizing advanced cooking methods like sous-vide and genuine smoking
- Diverse flavor profiles with unique options like Brazilian Garlic Steak sourced globally
- Ideal for specific diets: perfectly suited for high-protein keto and carnivore lifestyles
- Aggressive discounts with compelling introductory offers making the first box a low-cost trial
- Positive taste reviews from some users praising the meat for being juicy, tender, and flavorful
Cons
- Shipping and logistics issues due to slow ground transport, which can cause orders to take a long time to arrive.
- Serious food safety issues with numerous reports of broken seals, missing expiry dates and expired products.
- Customer service that can be unresponsive depending on the time of year and refund procedures that some find difficult.
- Troubling history of the company, which took over the operations of Just Meats, a company that went bankrupt, suggesting a pattern of behaviour.
- Some people have complained about overly salty seasoning and excessive cartilage in some orders.
I Recommend True Nature Meats 🙂
I recommend True Nature Meats if you prioritize “heat-and-eat” convenience above all other factors. It’s suitable for those who follow a strict keto or carnivore diet and struggle to find time for meal prep.
I Don’t Recommend True Nature Meats 🤔
I do not recommend True Nature Meats if you have concerns about delivery times when planning your meals or if you consider unresponsive customer service for dealing with potential order issues to be a major problem.
About True Nature Meats
True Nature Meats was launched in late 2025 following the operational collapse of its predecessor, Just Meats, in 2024. Just Meats faced significant public criticism for fulfillment delays and a large volume of unfulfilled orders, eventually ceasing operations. True Nature Meats operates from the same Salt Lake City, Utah facilities and reportedly recruited former Just Meats employees.
The “Phoenix” History: From Just Meats to True Nature
This has led many former customers and industry observers to label it a “Phoenix company” a business that rises from the ashes of a failed predecessor, often maintaining the same assets while shedding the liabilities. This narrative is central to the widespread criticism and mistrust of the brand.
Values & Sourcing Philosophy
True Nature Meats is a brand operating under Highland Exports, a global meat sourcing conglomerate with over 30 years of experience. The brand’s stated philosophy centers on providing “chef-crafted” meals made with “real, clean ingredients.” Their key differentiator is a global sourcing strategy, which includes:
- Grass-fed beef from the Argentine Pampas and Brazilian Cerrados
- USDA Choice grade steaks and brisket from the American West (Utah, Idaho, Wyoming)
- Specialty items like Japanese A5 Wagyu to target the luxury market
While this global sourcing model provides diverse flavors, it lacks the transparency and local accountability of competitors like Good Ranchers, which exclusively uses American farms, or TruBeef, which offers traceable, certified organic sourcing.
Who is Behind True Nature Meats?
Unlike many founder-driven brands in the food space, True Nature Meats is backed by the corporate entity Highland Exports, which provides significant logistical and financial backing. According to the Better Business Bureau, the business is registered to a “Mr. J. Johnson.”
True Nature Meats’ Product Lineup
True Nature Meats offers pre-cooked, seasoned, flash-frozen, and vacuum-sealed meat products designed for ultimate convenience and tailored to high-protein diets like keto and carnivore.
The product format features fully cooked meats, though steaks are prepared sous-vide to rare and are meant to be finished at home in a skillet in about two minutes. All products come flash-frozen and vacuum-sealed.
- For beef, key offerings include Texas Brisket, Brazilian Garlic Steak, and Carne Asada. The approximate price point is $20.95 / lb.
- The chicken range features flavors such as Cajun Smoked, Buffalo Roasted, and Chipotle. The price is around $11.79 / lb.
- For pork, items like Tennessee Pulled Pork and Kalua Pork are featured.
A key trade-off for the pre-seasoned, “chef-crafted” flavor is a higher sodium content. It’s also notable that unlike competitors such as TruBeef Organic, the brand does not heavily market third-party certifications like organic or regenerative farming.
Frequently Asked Questions About True Nature Meats
Is True Nature Meats reliable?
According to numerous customer reviews, the service is reliable but there may be some issues, particularly with delivery times. These problems will be resolved over time, as the company is still young.
Is True Nature Meats the same company as Just Meats?
True Nature Meats is the successor to the company Just Meats. It operates from the same facilities with some of the same staff and is widely considered a rebrand, though the company denies a direct legal affiliation.
Where does True Nature Meats source its meat from?
They use a global supply chain through their parent company, Highland Exports. Meat is sourced from regions like Brazil, Argentina, and the American West.
What are the most popular products from True Nature Meats?
Based on reviews, popular items noted for their flavor include the kahlua pork, Texas brisket, and cajun smoked chicken thighs.
What is their refund policy like?
Officially, they have a 100% satisfaction guarantee, but it requires extensive photographic evidence and must be reported within 7 days.
